신라면블랙
- 최초 등록일
- 2011.06.22
- 최종 저작일
- 2011.05
- 36페이지/ MS 파워포인트
- 가격 4,000원
소개글
신라면 블랙에 대한 글입니다.
목차
1. Market Analysis
2. Strategies
1) Premium
2) Well-being
3) Brand Reputation
5. Promotion
6. Substitutes
본문내용
Vision of Ramyun market
Well-being becomes one of trend in Ramyun market.
People know that ‘유탕면’ is not good for our health.
⇒ Strong Needs & Wants for Well-being
Becoming elderly society
⇒ The more decrease in number of major consumer (young gen.)
of Ramyun, the smaller the Ramyun market become
The trend of public opinion
Decreasing of consuming population of 라면
Problem is ‘nutrition’
Releasing “wellbeing 라면”
But 라면 is typical instant food → It is hard to accept 라면 as wellbeing food
Premium price which emphasizes nutrition accord with “wellbeing” trend
But Value improvement is low compared with price rising
→ Consumers think premium instant noodle is measure of price rising
Negative attitude about premium instant noodle
참고 자료
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