미국 대형 마트 Trader Joe`s 트레이더조 기업 완벽 분석
- 최초 등록일
- 2011.06.12
- 최종 저작일
- 2010.10
- 18페이지/ 한컴오피스
- 가격 1,500원
소개글
미국의 대형 마트중 유기농 제품을 전문취급하는 홀푸드와 경쟁사인 트레이더조 의 기업 분석 레포트
목차
1. Company description
1-1. Company history
1-2. Special features
2. Market Analysis & Strategic Planning
2-1. Industry assessment
2-2. Competition
- Kroger co
- Whole Foods Market, Inc.
2-3. Operational Strategies
-/store
- products /sourcing
- Marketing strategies
2-4. SWOT Analysis
3. Conclusion
3-1. Key success factor
본문내용
1-1. Company history
overview
Trader Joe`s is a privately held chain of specialty grocery stores headquartered in Monrovia, California. As of October 2010, Trader Joe`s had a total of 349 stores. Approximately half of its stores are in California, with the heaviest concentration in Southern California, but the company also has locations in 25 other states and Washington, D.C. Trader Joe`s was founded by Joe Coulombe and is owned, since 1979, by a family trust set up by the late German businessman Theo Albrecht, one of the two brothers behind the German supermarket chain Aldi.
참고 자료
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