Do business in China. Case : Hyundai motor company

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목차

China, Nowadays
Business environment in China
Strategies
Comparison Analysis
Potential Problems
Result and Solutions

본문내용

Ⅰ. Introduction
Location: Northern east Asia

◈ Area: 9,561 thousands km (world’s third largest)

◈ Population: 1.3 billion

◈ Capital city: Beijing (1200million)

◈ Main cities: Shanghai, Nanjing, Guangzhou, Tianjin

◈ GNP: $1.6billion

◈ GDP: $1269

◈ Currency: Yuen

Ⅱ. China’s auto market environment
In 2006, China produced 720million car which is second largest car producer in the world.

◈ China’s GDP is close to $1000. It means that most of Chinese families will have abilities to buy car.

◈ High income salary mans are around In Shanhai and Beijing and Tenjian. These cities are the most popular cities for buying car. (most expensive cars are around these cities)

◈ After China joined WTO, foreign car company focus on Chinese market. (1.3billions of populations are attractive resources for foreign investment)

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