Southwest Airline - HR Diamond, Strategy, Alignment

소개글

2009년 2학기 영어강의 제출 리포트입니다.

만점을 받은 영어 리포트입니다.

목차

1. Business Background and Strategy
2. Alignment
3. Application
4. HR Diamond

본문내용

1. Business Background and Strategy
(1) General Strategy
Southwest Airline(SWA) has differentiated its strategy compared to other major airline companies such as Continental, American and etc. They have abandoned the system so-called “Hub & Spoke”, and focused on the “point-to-point” system, and tried to keep average flight time to 65 minutes. The strength of point-to-point system is that customers can reach destination without via other cities, in other words direct-flight. According to the article, “In 1993, 80% of their customers fly non-stop to their final destination.” In addition, they could avoid delays due to connecting flights. This time-saving led to higher equipment utilization, which helped SWA to have safe flight.
(2) Advantages of Southwest Airline
 Low Fare
Southwest Airline has cut the price dramatically. There are several reasons how they could have low air fare and maintain it.
First of all, company only flies with fuel-efficient 737s.

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