Bestbuy 사례분석

소개글

Bestbuy 사례분석 영문 레포트 입니다.

목차

1. Introduction of Best Buy


2. Situation Analysis
1) Self Analysis
2) 4P Mix
3) Market Segmentation
4) Targeting
3. SWOP Analysis


4. Marketing Strategy
1) Focus on E-commerce and E-Learning
2) Asian Markets


5. Action Plan

◎ Executive Summary

본문내용

1. Best Buy

It is a Minneapolis-based specialty retailer or consumer electronics, home-office products, entertainment software, appliances, and related services. It is an innovative Fortune 100 growth company continually striving to create superior customer experiences. They operate as a “clicks-and-mortar” company with 1,300 stores and 150,000 employees at the end of 2008 with a US market share of 21%. The company operates both in the domestic and the international segment. Its domestic segment consists of all Best Buy stores and online operations within the United States, including the brand names: Best Buy, Geek Squad, Magnolia Audio Video, Pacific Sales Kitchen and Bath Centers, Speakeasy and an outlet store on eBay. Its international business covers Canada and most recently China.
The company has been categorized as a Fortune Blue Ribbon Company based on its being ranked on Fortune’s Fortune 500, Global 500, Most Admired, and Global Most Admired lists.
Best buy has four strategy initiatives: (1) customer centricity, (2) efficient enterprise, (3) win with service, and (4) win in entertainment.

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