A Study of the Factors that Impact Chinese Consumers` Purchasing Intent for High-Tech Products
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
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- 2014.01
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서지정보
ㆍ발행기관 : 한국유통과학회
ㆍ수록지정보 : The East Asian Journal of Business Management / 4권 / 1호
ㆍ저자명 : Shan Yi, Shuai Su
영어 초록
Purpose - This objective of this study is to analyze the factors that impact Chinese consumers` purchasing intent for high-tech products. The study examines smart phones’features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers` purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.
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