호텔관광마케팅-기말고사 레포트 정리

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호텔관광마케팅 기말고사 정리입니다.

목차

1. Seasonality

2. Complementarity

3. Universality

4. About Korea Tourism Organization
1) Company name
2) Vision and Goals
3) Strategies
4) Brand Identity
5) Tourist Information Center
6) KTO Branches

5. the possible strengths and weaknesses
1) Strengths
2) Weaknesses

6. Definition of Hotel Rating

7. The function of Hotel Rating

8. Rating Criteria

9. Market segmentation
1) Geographic segmentation
2) Behavioral segmentation
3) Demographic segmentation
4) Psychographic segmentation

10. Brand identity

11. Brand Image

12. Brand Identity Vs Brand Image

13. Distribution Strategy
1) WHAT IS BEING DISTRIBUTED?
2) HOW SHOULD A SERVICE BE DISTRIBUTED?

14. General Management

15. Service Management
1) Change Management.
2) Incident Management

본문내용

 Definition
The presences of variations that occur at specific regular intervals less than a year, such as weekly, monthly, or quarterly. In other words, Seasonality also can be explained a phenomenon where price undergoes similar and predictable changes around the same period within every calendar year. These changes can happen in a specific meteorological season, growing season, quarter, month, holiday period or off-peak period.
 Effects
Associated with temporal imbalance in the phenomenon of tourism and also it can be explained in terms of diverse elements including numbers and expenditures of visitors, traffic of transportation, and employment. In other words, seasonality is a global tourism phenomenon caused by temporary movement of people.
 Causes
Natural seasonality
: caused by natural phenomena including sunlight, snowfall, rainfall, extreme temperature, and daylight. For example..

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