만점 마케팅 파이널 레포트, SM, 프라다 관련
- 최초 등록일
- 2022.01.05
- 최종 저작일
- 2020.03
- 20페이지/ MS 파워포인트
- 가격 4,000원
소개글
"만점 마케팅 파이널 레포트, SM, 프라다 관련"에 대한 내용입니다.
목차
1. Introduction (SM Entertainment and PRADA)
– Company analysis, SWOT, VSA, Segmentation
2. JV : The SM wears PRADA
- Naming, Core business activities, Landing market / Target Segmentation, Secondary and Tertiary market
3. Marketing for “The SM wears PRADA”
- Competition, POD, Benefit Sacrifice, Distribution Channel
본문내용
The SM wears PRADA
Everyone dreams of a colorful life, but we all must find a true dream in it and control perverse desires. After all, it is important to choose clothes that suit you rather than just fancy clothes.
The SM Entertainment gives young generation hopes and dreams through music and entertainment.
참고 자료
Administration, Deptt. Of Business. "Intensity Of Market Coverage." LinkedIn SlideShare. November 29, 2009. Accessed June 20, 2020. https://www.slideshare.net/abhilashsaraf/intensity-of-market-coverage#:~:text=The most important decision with,the product is made available.
"Group Profile." PradaGroup. Accessed June 20, 2020. https://www.pradagroup.com/en/group/group-profile.html.
O'Connell, Liam. "Prada: Net Sales Share by Region Worldwide 2019." Statista. May 15, 2020. Accessed June 20, 2020. https://www.statista.com/statistics/592326/net-sales-of-directly-operated-prada-stores-by-geographical-area/.
O'Connell, Liam. "Net Sales of Prada by Distribution Channel 2019." Statista. May 15, 2020. Accessed June 20, 2020. https://www.statista.com/statistics/592263/net-sales-of-prada-by-distribution-channel/.
O'Connell, Liam. "Prada: Global Net Sales Share, by Product Line 2019." Statista. May 15, 2020. Accessed June 20, 2020. https://www.statista.com/statistics/710575/net-sales-of-prada-by-product-line/.
"SM Entertainment." SM Entertainment. Accessed June 20, 2020. https://www.smentertainment.com/.
"What Prada's Late Push into China Means for the Brand." Glossy. June 27, 2019. Accessed June 20, 2020. https://www.glossy.co/fashion/jumping-on-bandwagons-not-pioneering-them-what-pradas-late-push-in-china-means-for-the-brand.