R&R

소개글

Accounting 강의 수강 중 제출한 R&R 케이스 스터디입니다. (영문 4P)
장난감 Industry analysis을 통해 R&R 케이스를 구체적으로 살피며
Break-Even point Analysis (BEP) 으로 앞으로 과제와 나아갈 방향을
분석하였습니다.

목차

1. Industry analysis
2. R&R
3. Break-Even point Analysis (BEP)
4. Future

본문내용

In the process of designing and developing the TV Guide Trivia Game and finding customers, Reiss also saved a lot of cost and reduced risks with some brilliant ways. As he exchanged for a royalty of 5% with a professional inventor according to the future sales, he didn’t have to pay huge fee in advance for design and development. Also, the decision to use books rather than cards to put questions made cost considerably lower. Besides, this type of board game could be targeting from kids to seniors and non-sexual inclined, so it could cover most of ranges of the customers. And the markets for the distribution are also very extensive from upscale retailers such as Bloomingdale to mass merchants such as Toys ‘R’ Us. (See Appendix 2) .....

참고 자료

없음