[중국비즈니스](영문) 중국의 휴대폰 시장 - 삼성전자와 모토로라 케이스 중심으로

소개글

Culture and Business Strategy in China라고 하는 수업 시간에 쓰였던 리포트입니다. 발표용 파이널 프로젝트로 영문 PPT로 구성이 되어 있습니다. 전반적인 중국 휴대폰 시장을 9장에 걸쳐서 언급하고, 8장에 걸쳐 모토로라의 현재 전략 및 시장 상황을 언급한 후, 삼성전자의 미래 전략 전망에 대해 8장 그리고 두 회사를 3장에 걸쳐 비교하였습니다. 경영학적 분석 방법인 STP 그리고 SWOT 분석 등이 쓰였고, 중간에 관련 삽화를 삽입하여, 발표의 지루함을 달래 주었습니다.

목차

I. Industry analysis
II. Motorola
III. Samsung
IV. Comparison of the two companies’ strategy

본문내용

Market size and growth

Current number of cell phones in the world: 2 billion  → expected to increase to 3 billion
50% of this increase is to happen in China, and the other 20% in Africa

Number of subscribers has reached 376 million in 2005 Sept.  → expected to reach 600 million by 2010.

Geography and buyer power of the market, which are currently centered in the east, are expected to expand throughout China.

Average period of changing cell phone = 3 months

Competition
Very intense competition

Popularity of foreign brands vs. government intervention to make local producers the major player in the market

Can be divided into two big categories: local and foreign companies:
1. Local firms:  - mostly smaller firms which take up about 33% of the market - biggest of the local firms is TLC at 6.8%
2. Foreign firms: - Nokia leads the market followed by Motorola - Popularity of Samsung and Siemens is also beginning to grow

Brand is one of the most important factors in choosing a cell phone by the consumers.

참고 자료

1. www.chinanex.com/company/motorola.htm

2. www.chinanex.com/company/samsung.htm

3. http://www.cnii.com.cn/ecnii/

4. http://www.motorola.com.cn/en/about/inchina/china.asp

5. www.samsung.com