[P&G 마케팅 분석] P & G 마케팅 분석

소개글

영어로 되어있습니다.
미국의 홈페이지 등에서 많이 찾아보았습니다.
다른 사람의 것을 참조하지 않았고, 점수도 잘 받았습니다.^^

목차

1. 표지
2. What's P&G
3. P&G's international market
4. Why would P&G introduce several brands
in one category?
5. Different Segments of the 8 P&G Brands.
6. 8 important laundry detergent segments
7. 8 important laundry detergent segments
8. 8 important laundry detergent segments

본문내용

A company which sells *8 brands of laundry detergent. *5 brands each of hand soap and shampoo. *4 brands of dishwashing detergent. *3 brands each of tissues and towels, floor cleaners, deodorant, cosmetics, and skin care positions. *2 brands each of fabric softener and disposable diapers.
In the United States

참고 자료

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