영어로된 마케팅 ESSAY 무조건 A+++++++++++

소개글

슈가버블에 대한 완벽한 마케딩 전략
A+ 영어 ESSAY 입니다.

목차

1.Introduction
1.1Brief Information of Sugar Bubble
1.2Status of Sugar Bubble

2.Basic Findings
2.1Market Place Review
2.1.1Customers
2.1.2PEST Analysis
2.1.3S.W.O.T Analysis
2.1.4Competition
2.2Segmentation, Targeting, and Positioning Analysis
2.2.1Three Types of Segmentation
2.2.2Three Different Groups of Targeting
2.2.3Positioning in Korean Detergent Market
2.3Buyer Decision Making Process
2.4Product Strategies and Portfolio Management
2.4.1New Product Development(NPD)
2.4.1.1Idea Generation
2.4.1.2Initial Screening
2.4.1.3Concept Development
2.4.1.4Business Evaluation
2.4.1.5Product Development
2.4.1.6Product Launch
2.4.2Portfolio Management

3.Marketing Strategies
3.1Existing (Current) Marketing Strategy Analysis
3.2Future Marketing Strategy Options
3.3Revised Positioning

4.Conclusion

5.References

본문내용

1. Introduction
This project report is about a small business, “Sugar Bubble” in Korea Market. Sugar Bubble has a management philosophy which is “Clean & Safety”. It means that they pursue working for the consumers and environment. The report will tell and represents Sugar Bubble’s marketing strategies and many of information.

1.1 Brief Information of Sugar Bubble
In 1999, the original name of Sugar Bubble is Green Chemical has started a small company and they overcame the Asian financial crisis. After they overcame the money crisis, they kept to invest 3 billion in a year and a half for developing the detergent which was a harmless to human. Finally, they have developed the eco-friendly detergent which was composed by cane sugar and olive oil. They tried to drink and put their detergent in eyes for informing and appearing their detergent is not harmless to human and good washing effect in front of many market buyers. Their efforts connected to contract with other online marketing companies and Sugar Bubble sales suddenly increased in short time.

참고 자료

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