영문 설문지 (시장조사)

소개글

해외 지역 마케팅 조사시 사용할 수 있는 영문 VOC (Voice of Customer) 설문지 임.
- 가상의 Car 영업팀의 VOC를 만들어 타 제품에 활용 가능하도록 만들었음.

(참조용이며, 실제회사는 아님.)

목차

1. Letter to te customers (현지 법인 / Agent)

2. VOC내용
1) Demand / Customer
2) Channel
3) Competiter

본문내용

Dear Sirs,

Hankook car marketing team is reviewing the car demand of your country, specially hybrid car which is increasing drastically nowadays. Though electric car production has already started in many manufacturers, the hybrid car (that uses combustion engine and one or more electric motors) is expected to satisfy customer’s needs for the time being in transition period to the era of electric car.
We are expecting that your country will be a good market for this product, considering the economic growth rate and the high-income bracket that being increased.

참고 자료

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