캐나다 구스 마케팅 전략 및 시사점(영문발표자료)
- 최초 등록일
- 2013.11.26
- 최종 저작일
- 2013.11
- 19페이지/ MS 파워포인트
- 가격 2,500원
소개글
비즈니스 영어 수업시간에 발표한 캐나다 구스 소개 및 마케팅 전략 자료입니다.
목차
01 CANADA GOOSE History
02 CANADA GOOSE Marketing
03 CANADA GOOSE Implications
본문내용
In 1957, Polish immigrant Sam Tick founded Metro Sportswear ltd.
Metro mainly focused on manufacturing custom-ordered down-filled coats
And heavy-duty parkas for the Canadian Rangers, city police departments.
In the early 1990s, Metro began selling its products in Europe.
Metro registered its European products under the name Canada Goose.
The company with two key decisions – to produce only under the name Canada Goose and to remain "Made in Canada", when popular thinking was to manufacture in Asia.
<중 략>
So they differentiated other company to operate production in China and South Asian for lower the cost.
Traditional Canada BRAND !!
참고 자료
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