현대카드 디자인 매니지먼트 (영문) Hyundai card design management
- 최초 등록일
- 2013.10.04
- 최종 저작일
- 2013.09
- 13페이지/ MS 파워포인트
- 가격 3,500원
목차
1.Hyundai Card
2.Structure of Hyundai Card
3.Structure of other credit card company
4.Case study : “Alphabet Cards and Marketing”
5.Conclusion
본문내용
Hyundai Card
- Hyundai Card is a Korean credit card company which was established in 2001.
- Hyundai Card is Korean market leader in premium cards and is one of the largest card issuers in the country.
- Hyundai Card was the first company in Korea to introduce card brand marketing using ‘alphabet marketing’, premium VIP card program and card design marketing.
<중 략>
Case study : “Alphabet Cards and Marketing”
- HyundaiCard formulated "Alphabet Marketing". Alphabet marketing meant differentiated marketing named M, S, W, U, K and A, based on consumer lifestyle. HyundaiCard executed the company's alphabet marketing strategy by launching alphabet cards.
참고 자료
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