신라명과

소개글

신라명과 The Last Supper, Jesus gave us bread and wineContents1. About 신라명과 By Lee, Hong-Yun2. Our ideas By Kong, Hye-Ran3. Analyze our ideas By Kim, Ji-Hye4. Related data By Kim, Tae-Yob1Brand name : 신라명과Since 1984, from Shilla-hotel bakery department250 employeesMain products : breads, cakes, chocolates, candies etc.188 franchising stores in Korea신라명과 is,puredeliciouscreative2신라명과 started in advance franchising bakery market.But, They always be No.4They especially weak in Positioning statementWhy we choose 신라명과?3A trend of franchising bakery marketthe total sales of franchise bakeriesUnit : hundred million 원

목차

1. About 신라명과 By Lee, Hong-Yun

2. Our ideas By Kong, Hye-Ran

3. Analyze our ideas By Kim, Ji-Hye

4. Related data By Kim, Tae-Yob

본문내용

신라명과 started in advance franchising bakery market.
But, They always be No.4
They especially weak in Positioning statement
Why we choose 신라명과?



3
?A trend of franchising bakery market
the total sales of franchise bakeries
Unit : hundred million 원

4
Competitors: Paris baguette(15%), Crown bakery(8%), Tous les Jours(4%)
-New patent technologies, Cross purchase
Cultural changes
-A change of dietary life, 3S in 2008
The environment?around the 신라명과

Organizational culture and structure
-Since 1978, no strikes and no wage negotiation

참고 자료

없음