Presentation(E-Mart)

소개글

이마트 중국 성공사례 발표자료 (영문)

목차

Company Background
Analysis of the Chinese Market
Competiton Analysis
SWOT
Difficulties E-Mart faced
E-Mart strategies
Current difficulties
Reccomendation

본문내용

1930. 10. Started a business – opening a department store in Seoul (Mitsukoshi, Japanese)
1963. 07. Samsung merged the department store
1963. 11. Changed the department store’s name to ‘Shinsegae’(新世界), what means “New World” in Korean
1991.11. Shinsegae was separated from Samsung (however, still in family bond)
1993.11. Opened ‘E-Mart’ in Seoul (The 1. Supermarket in Korea)
1997. 02. Entered China – opening E-mart store in Shanghai
.
.
2009. 02. Opened 20th store in Tianjin, China

E-mart’s Chinese name: 易買得 (Yi Mai De)
Means ‘Customers can buy things in easier and cheaper ways.

Rapid economic growth
Rapid consumer growth
Many different markets spread widely
Big differential between markets
Big differential between consumer segmentation
Difficult to get consumer segmentation factors

Socialism effect
Conscious rarity of regulation and low
Government controlled supply and logistics
Undeveloped wholesale and distribution for customer
Attitudes about consumption
High concern for honor (face-conscious)
However, rational to consider benefit

참고 자료

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