SAMSUNG CHINA - The introduction of color TV -
- 최초 등록일
- 2010.08.19
- 최종 저작일
- 2010.08
- 13페이지/ MS 파워포인트
- 가격 2,000원
소개글
SAMSUNG CHINA - The introduction of color TV -
Contents
The Chinese economic environment in 1995
-The macro environment
-The micro environment
The TV industry
Home country (South Korea)
Samsung’s experiments in the U.S.
Samsung’s market participation in China
목차
The Chinese economic environment in 1995
-The macro environment
-The micro environment
The TV industry
Home country (South Korea)
Samsung’s experiments in the U.S.
Samsung’s market participation in China
My opinion
본문내용
The most important lesson learned by foreign firms in China was
that there was a huge gap between the stated plans and actual ability of
the government to manage and control the economy.
A tremendous amount of economic interaction took place outside
the government’s formal economic plan.
- Product differentiation
- Economies of scale
and learning effects
참고 자료
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