the first study considering phygital marketing initiatives as an approach to trigger people’s travel intentions ... human-machine interaction phygital marketing initiatives as an innovative approach to trigger travel intentions
This study addresses the boycott spillover phenomenon in the context of linked regions/countries. The study evaluates the extent to which new labelli..
LETTER OF PURCHASE INTENT Date : Seller : Buyer : We, OOO[BUYER COMPANY NAME], hereby state and represent ... that it is our intention to purchase, and we hereby confirm that we are reday, willing and able to purchase
The objective of this study was to empirically analyze the shipping method and trading intent of landscaping ... method and characteristics of landscaping trees, and a binary logistic regression to analyze the trading intent
In turn, social capital positively influences purchase intention for sustainable fashion products. ... This study focuses on how social power, parasocial interaction, and social capital work for purchase intention ... effects of parasocial interaction on social capital, and the effects of social capital on purchase intention
Food waste is a major sustainable development problem in the world, and the promotion of ugly food may help address this issue. According to cue util..
to establishing to switching barrier and repurchase intention by customer relationship management. ... Third, switching barrier have a positive effect on repurchase intention.Conclusions:In this study, we ... Purpose:The objective of the study is to identify the effect to switching barrier and repurchase intention
Some other studies on the bright side of consumer ethics investigate consumers’ intention to purchase ... There are several green purchase intention (GPI) scales asking if respondents will buy product of green ... them investigate consumers’ attitude towards green purchase and its relationship with green purchase intention
influence of brand knowledge through various components of personal luxury products’ towards the purchase intention ... To date, existing literature on luxury purchase intention focuses mainly from the cultural, economic, ... In light of these changes in the demand and strategies, a new framework of luxury purchase intention
The research examines the influence of emotions on tourists’ visit intention towards sustainable tourism ... about tourist emotion reactions towards sustainable tourism experiences that will drive tourists’ visit intention
This study sought to examine factors affecting millennials’ intentions to use social commerce in fashion ... among millennials, empirical findings are limited to reveal factors associated with young consumers’ intentions ... perceived ease of use, usefulness, and enjoyment had a positive impact on millennials’ attitudes and intentions
In TRA, the roles of personal and social factors in forming behavioural intentions are considered. ... Yet, nascent research exists on the attitude-intention link in luxury fashion smartwatch adoption. ... This attitude-intention-behaviour association has been extensively validated in various contexts like
The results of the analysis of beauty major instructors' intention to adopt digital new technologies ... showed that innovation intention, subjective norms, and self-efficacy toward new technologies have a ... instructors' willingness to innovate, subjective norms, and self-efficacy affect technology acceptance intention