Easycar.com case summary and analysis
- 최초 등록일
- 2008.12.22
- 최종 저작일
- 2008.09
- 37페이지/ MS 파워포인트
- 가격 3,900원
소개글
this presentation will give you the summary and case analysis of Easycar.com which is rental car service company.
i believe that you can have the best information and knowledge of this case.
thank you
목차
1. easyCar.com & rental car industry
2. Operations Strategy
3. Legal challenges & the future
4. Discussion questions
5. easyCar afterward
본문내용
Intro
At easyCar we aim to offer you outstanding value for money. To us value for money means a reliable service at a low price. We achieve this by simplifying the product we offer, and passing on the benefits to you in the for of lower prices.
EasyCar was a member of the EasyGroup family of companies. EasyJet, founded in 1995, was one of the low-cost, no frills air carriers in the European market. The company proved highly successful, and as a result Stelios had expanded this business model to industries with similar characteristics as the airline industry. EasyCar, found in 2000 on a £10 million investment on the part of Stelio, was one of these efforts.
EasyCar’s approach was quite different from the approaches used by the traditional rental car companies. EasyCar rented only a single vehicle type at each location it operated.
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