Marketing strategy for chocolatephone
- 최초 등록일
- 2008.06.28
- 최종 저작일
- 2008.06
- 10페이지/
MS 워드
- 가격 2,500원
소개글
Marketing strategy for chocolatephone.
목차
Ⅰ. Introduction
1. Why we select “Chocolate Phone” as the topic.
2. Flow of the article.
Ⅱ. Environment Analysis
1. Macro Environment
1) Economic forces
2) Sociocultural forces
3) Technological forces
4) Political & Legal forces
5) Market Share
2. 3C’s Analysis
1) Competitors Analysis
2) My company Analysis
3) Customers Analysis
Ⅲ. STP strategy
1.Segmentation
2.Targeting
3.Positioning
Ⅳ. Marketing Mix
1.Product.
2.Place
3.Pricing
4.Promotion
Ⅴ. Conclusion
본문내용
4. Promotion.
1) Advertising
(1) Launching: Making issue related with unique naming and outstanding design by models.
(2) Leading purchase: Models at retailing store seek chocolate phone.
(3) Extending: Using valentine season, Chocolate phone in a three-cornered relation.
2) BTL Plans.
(1) Teasing (Bigger expectation)
- Role : Promoting expectation and making WOM(Word Of Mouth)
- Activities: Opening on-line teaser site. Information activity through inviting trend setter and opinion leader
(2) Boosting(Issue making)
- Role: PR issue making.
- Activities: Special display – Running “Black Label Gallery” in special area where many targeted one live in.
(3) Boom-up(Managing reputation)
- Role: Maintaining consumer’s interest through continuous PR.
- Activities: Using season issue-Valentine day. ‘Seek black labeler’ with ‘On style’.
참고 자료
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