내고장 감사와 전략적 마케팅계획 과정(The Place Auditing And Strategic Market Planning Process)

소개글

내 고장의 발전을 위해(장소의 가치를 높이기 위해) `내 고장 감사와 전략적 마케팅 과정`에 대한 글이다. 깔끔하고 알찬 디자인으로 파워포인트로 정리하였으며, 영문으로 작성하였다. 영문으로 작성되었으니 유념바람.

목차

1. Introduction

2. 5 Approaches to Place Development
1) Community Development
2) Urban Design
3) Urban Planning
4) Economic Development
5) Strategic Marketing Planning

3. Strategic Market Planning Process
1) Conducting the Place audit
2) Setting the Vision and Objectives
3) Formulating the strategy
4) Developing the Action Plan
5) Implementing and Controlling the Marketing Plan

4. Conclusion

본문내용

1. Introduction

Akron, Ohio City Case

The Rubber Capital of the US
 Akron’s rubber industry has all but disappeared

In this chapter

What planning approaches are places using today to guide their development?

How can strategic market planning help places improves their planning results?

참고 자료

marketing place