[마케팅 전략]Dell Computers – Marketing Strategy

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A REVIEW ON “DIRECT FROM DELL: STRATEGIES THAT REVOLUTIONIZED AN INDUSTRY” BY MICHAEL DELL

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Michael Dell who has been a pioneer in the industry of computers or information technology has conceptualized Dell Computers primarily to extend its understanding and very approachable company to people in need of a right computer system that will best suit each individual or each institution’s lifestyle, needs, wants, demands, and budget. It balances out each of these factors so that customers could further their expectations in a manner that will not be short in quality despite best prices. And Michael Dell dealt with this efficiently through transcending the company products in what he calls “direct selling”. How does direct selling works? In comparison to other company which actually builds stores and distributes their goods to selling establishments in the city, Dell sells differently. Dell Computers sets up show rooms that exhibits their products and updates customers of the latest innovation it has come up with. Apart from these visiting outlets, Dell Computers Corporation distributes ..

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