Ocean spray cranberry case STP strategy

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Product : cranberry sauce and jelly
Primary function : moisture chicken or turkey. Apply cranberry sauce on turkey. Cranberry sauce’s color is dark red, so it stimulates appetite.

STP strategy
Select convenience oriented and disinterested
Not select cook and decorator groups
: There are several reasons.

First, convenience oriented : Their demos age 45 and over low education. Their life style is enjoy natural food and they highly read magazines.

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