중국의 대표적인 건설사 벽계원(Country Garden)의 경영전략 리포트
- 최초 등록일
- 2020.06.07
- 최종 저작일
- 2019.04
- 27페이지/
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- 가격 4,000원
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소개글
[해외MBA 경영전략 리포트]
중국 대표 건설사 벽계원에 대한 경영전략 보고서
목차
1. Company Introduction & Key Issues
2. Company Objectives & Goals
3. External Analysis
1) PEST Analysis
2) 5-Force Analysis
3) Segmentation Analysis
4. The Internal Analysis
1) Corporate Governance
2) Financial Analysis
3) Resources and Capabilities
4) Core Competencies
5) Competitor Analysis
6) SWOT Analysis
5. Recommendations
본문내용
Country Garden Holdings Company Limited (stock code: 2007.HK) is China’s leading largest residential property developer focusing on urbanization. The Group runs a centralized and standardized business model that comprises property development, construction, decoration, property management, property investment, as well as hotel development and management. Country Garden offers a broad range of products to cater to diverse market demands. Its various products include residential projects such as townhouses, condos, as well as car-parks and retail shops. The Group also develops and manages hotels within some of its projects to enhance the potential for property value appreciation. The Group operates independent hotels as well.
Country Garden was listed on the main board of the Hong Kong Stock Exchange on 20 April 2007.
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