코카콜라의 마케팅 분석 영어 ppt

소개글

"코카콜라의 마케팅 분석 영어 ppt"에 대한 내용입니다.

목차

1. Introduction & History
2. Mission & Vision & Value
3. Target Market
4. Geographic segmentation
5. Demographic segmentation
6. Behavioral segmentation & Conclusion

본문내용

TARGET MARKET
▪ Coca-Cola takes every customer as target and potential who is thirsty.
▪ The target market for the audience of Coca-Cola is mostly youngster or youth.
▪ All age groups are being targeted but the most potential is the age group from TEENAGER TO ADULTS
▪ Fun loving and entertainment loving.
▪ It has wide range of targeting.
▪ Life style; busy life style(face shortage of time of time)and mobile generation
▪ Family; dependent on their family.
▪ Occupation; students and family oriented people.

참고 자료

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