[Case Study] Apple
- 최초 등록일
- 2020.02.14
- 최종 저작일
- 2012.12
- 1페이지/ MS 워드
- 가격 1,000원
목차
1. History
2. Business Strategy
본문내용
Apple computer began operation in April 1976. Founded by Steve Jobs and Steve Woznik
In contrast to the IBM PC architecture, Apple embraced a proprietary model in which the company supplied both hardware and software. The proprietary operating system slowed the development of compatible application software, however, and the huge investment in the Mac was perceived to have failed to pay off, so Jobs was removed from operational responsibility by Apple’s board in 1985 and he left the firm shortly thereafter.
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