성균관대학교 마케팅전략, 브랜드전략, 야놀자 A+레포트

소개글

성균관대학교,야놀자,마케팅,마케팅전략,마케팅관리,브랜드전략,소비자행동,A+

목차

I.Company Overview
A.Introduction
B.History
C.Mission and Vision
D.Five-Forces Model
E.STP & 4P Analysis

II.PEST Analysis
A. Political Factor
B. Economic Factor
C. Social Factor
D. Technological Factor

III.Market Analysis
A.Global Market
B.Inbound Market
C.Outbound Market
D.3C’s Model
E.BCG Matrix

IV.SWOT Analysis

V.Suggestions
A.Inbound Market
B.Outbound Market

VI.Conclusion
A.Business Ethics

- Reference

본문내용

Introduction
Yanolja, meaning “Let’s Play!” in Korean, is a company whose main business is accommodation reservation platform that connects customers to various small and medium sized accommodations such as motels, pensions, and guest houses. Yanolja is established in 2005 and its main services are namely, Yanolja, Yanolja Pension, and HotelNow. Customer can check and book many types of accommodation from this application. Yanolja maintains the cost-leadership strategy, focusing on lower level rooms for a reasonable price, mostly suiting needs of younger 20s and 30s who enjoy traveling. The Yanolja Pension is an application that provides information about popular pensions nationwide by region and theme. Customers can search and compare for the lowest price real-time. Customers can also look for pensions with unique features such as spas, water slides, etc. HotelNow is a similar reservation platform featuring hotel room information. Starting from the foundation of last-minute..

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