현대모터스의 세계화와 수출 계획(인도)-영어레포트

목차

1. Introduction

2. Export plan
1) International market selection
2) Distribution Channel- Direct channel
3) International Logistics strategy
4) Pricing and payment

3. Conclusion

Reference

본문내용

Introduction
Established in 1967, Hyundai Motor Company has grown into the Hyundai Motor Group, which was ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates.
Hyundai Motor, which exported its first independently-made vehicle, the Pony, in 1976, now exports over one million high-quality vehicles ranging from sedans, SUVs, trucks and buses. In 2014, Hyundai Motor sold about 4.8 million cars worldwide, 4 percent more than 2009.

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Export plan
1. International market selection
Hyundai Motor Com. already has many industries in Czech, Russia, Turkey, China, US, EU, Middle East and Africa and Latin America. Hyundai Motor did actively involve in globalization from 2006 FTA (Free Trade Agreements). (Jeong, 2009) Especially in Europe area centering Turkey, North America with USA and Asia area centrally with China. (Jeong, 2009) So except these countries, I will analyze India and Poland market for potential export countries.

참고 자료

Na, D.S (2007) New strategy for global village with Korea company , Seoul: Sigma press.
Kim, S.M., Shin, K.S. (2015) 2015 Eduwill MK test, Seoul: Eduwill company.
Jeong, K.H. (2009) Korea companies' Global businesss, Seoul: Wisdom house.
Jang, S.J. (2000) Global management companies in Korea , Seoul: P&K Communications.
http://www.hmmausa.com/our-company/about-hmma/hmc-fact-sheet
http://www.hyundai-motor.cz/gtc/gtc.pdf
Hyundai Com. () About Hyundai Motor Company, Available at: (Accessed: http://www.hmmausa.com/our-company/about-hmma/hmc-fact-sheet/).