스타벅스 영어 논문 (역사, 이익, 실적, 주 고객층, 커피산업 등)

목차

없음

본문내용

Overview
It is nearing the end of 2012, and Starbucks CEO, Howard Schultz, finds himself in a unique position. His insatiable desire to be a lasting brand and pursue a winning sustainable strategy for Starbucks has led to two consecutive years of record revenues and profits. The Americas business is stronger than it has ever been before, China presents an opportunity to grow a business as large as the Americas, and Schultz finally feels like he has a plan to turn European division around after years of declines and uncertain strategic direction. The Company has recently made two significant acquisitions to help grow its instore business, and, ultimately, shareholders are happy. For any other CEO of a Fortune 500 corporation, these results would be enough, but that is not the case for Howard Schultz. 18 months ago, Schultz set off on the first of many worldwide trips to dive deeper into the opportunities within the tea market. What he found was bigger than he ever had imagined, a $40 billion dollar market growing at mid double digit growth rates that hasn’t seen significant change for centuries. Starbucks already has a $1 billion

참고 자료

Allison, Melissa (Zillow). (2015, February 26). Markets Where Starbucks Boosts Home Values
the Most. Retrieved from <http://www.zillow.com/blog/starbuckshomevalues170734/>
Alstead, Troy. (2013, May 22). Barclay’s America’s Select Franchise Conference Presentation. Starbucks Investor Relations. Retrieved at < http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irolirhome>
Carter, Britanny (IBIS World). (January 2015). Tea Production in the U.S.. Retrieved from
<http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=273> Degrande, Joann. Shareholder & Analyst Call Presentation. Starbucks Investor Relations.
Retrieved from < http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irolirhome>
Feliciano, Jonas (Euromonitor). (2013, October 25). Starbucks Tea Bar: The Rising Tide to Lift
all Boats? Retrieved from < http://www.portal.euromonitor.com/portal/analysis/tab >
Haffner, Richard (Euromonitor). (2011, February 17). Starbucks’ Growing Global Presence
Retrieved from <http://www.portal.euromonitor.com/portal/analysis/tab>
Investing Team. (2013, March 11). Dunkin’ Donuts U.S. Growth Justifies The Run In Its Stock.
Forbes. Retrieved from < http://www.forbes.com/sites/greatspeculations/2013/03/11/
dunkindonutsusgrowthjustifiestheruninitsstock/>
Investing Team. (2014, September 2). Starbucks to Enter Into New Beverage Segments with
Teavana &amp; Fizzio Brands. Forbes. Retrieved from < http://www.forbes.com/sites/
greatspeculations/2014/09/02/starbuckstoenterintonewbeveragesegmentswithteavanafizziobrands/>
O’Farrell, Renee. Who is Starbucks’ Target Audience? The Houston Chronicle: Small
Business. Retrieved from < http://smallbusiness.chron.com/starbuckstargetaudience10553.
html >
Schaefer, Michael (Euromonitor). (2012, December 5). Is Tea Ready for its “Starbucks
Moment?”. Retrieved from <http://www.portal.euromonitor.com/portal/analysis/tab>
Starbucks Corportation. Shareholder & Analyst Call Presentation. Starbucks Investor Relations.
Retrieved from < http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irolirhome>
Starbucks Corporation. (2012, July 26). Starbucks Reports Record Third Quarter Results.
Starbucks Investor Relations. Retrieved from < http://investor.starbucks.com/
phoenix.zhtml?c=99518&p=irolnewsArticle&
ID=1719160 >
Starbucks Corporation. (2012, September 30). Fiscal 2012 Annual Report. Starbucks Investor
Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml?
c=99518&p=irolreportsannual>
Starbucks Corporation. (2012, November 14). M&A Call Transcripts. Starbucks Investor
Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml?
c=99518&p=irolirhome>
Starbucks Corporation. (2014, December 4). Webcasts & Presentations. Starbucks Investor
Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml?
c=99518&p=irolpresentations>
Starbucks Corportation. (2012, December 5). Shareholder/Analyst Call Transcripts. Starbucks
Investor Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml?
c=99518&p=irolirhome>
Starbucks Corporation. (2013, March 20). Shareholder/Analyst Call Transcripts. Starbucks
Investor Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml?
c=99518&p=irolirhome>
Turk, Sarah (IBIS World). (April 2015). Coffee Production in the U.S.. Retrieved from
<http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=272>Turk, Sarah (IBIS World). (February 2015). The Retail Market for Coffee in the U.S.. Retrieved
from <http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=6098>
United States Securities and Exchange Commission. (2012, November 14). Form 8K.
Starbucks
Investor Relations. Retrieved from < http://investor.starbucks.com/phoenix.zhtml
c=99518&p=IROLsecToc&TOC=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9vdXR
saW5lLnhtbD9yZXBvPXRlbmsmaXBhZ2U9ODIxNzg3NCZzdWJzaWQ9NTc%3D&Li
stAll=1>