(영문) 라코스테 (lacoste) 속옷브랜드 성장 가능성 분석과 런칭 방안
- 최초 등록일
- 2015.11.25
- 최종 저작일
- 2012.10
- 32페이지/
MS 파워포인트
- 가격 6,500원
소개글
영문으로 작성된 라코스테 브랜드 관련 문서입니다.
라코스테에서 속옷 브랜드를 런칭하였다고 가정하고 성장 가능성과 실제 런칭 방안을 제시한 리포트입니다.
목차
1. Lacoste: Facts
2. DNA
3. Target Customer for New Intimate Line
4. Department stores carrying Lacoste
5. Specialty Stores
6. Social Media
7. Lacoste Brand Positioning Map
8. Lacoste Intimate Category Brand Positioning Map
9. Product Categories
10. Brand Extensions
11. Why Intimate Wear?
12. Lifestyle Brands’ Intimate Wear Extensions Examples
13. Licensee Company: Warnaco
14. LACOSTE: Launch at Gansevoort Hotel
15. Products: Women
16. Products: Men
17. Marketing Techniques
18. Launching the Intimate Line
19. Pricing
20. Lacoste & Warnaco Deal Sheet
21. Works Cited
본문내용
Lacoste: Facts
Founded in France in 1933 by Rene Lacoste
High-end French fashion brand
The famous Crocodile logo
Well known for its pique polo
Recognized internationally with over hundreds of operating store locations
Steve Birkhold, current CEO of Lacoste
DNA…
“Classic, understated quality and luxury with a sophisticated blend of sports and fashion that links the history, past, and future.”
참고 자료
http://www.wwd.com/markets-news/intimates-activewear/an-intimate-chat-with-isaac-mizrahi-5881375
http://money.cnn.com/magazines/business2/business2_archive/2006/04/01/8372798/index.htm
http://www.forbes.com/2009/10/29/lacoste-euro-rscg-online-ads-cmo-network-lacoste.html
http://www.slideshare.net/082011341/lacoste-brand-analyses-presentation-full-n-final
http://adage.com/article/cmo-strategy/change-agents-lacoste/109253/
