[영문]유럽에서의 사업계획서 - 비엔나에서 아시아 패스트푸드 사업.

소개글

유럽에서 새로운 사업을 시작하기 위한 사업계획서입니다.

위치는 오스트리아 비엔나
종목은 아시아 패스트푸드로 선정하여

거의 모든 경영전략 분석도구를 이용한 30페이지짜리 사업계획서입니다.

목차

1. Executive Summary
1.1 product
1.2 mission
1.3 strategy
1.4 key values to offer
1.5 key factors to succeed

2.Offer competitive advantage

3. Marketing Mix
3.1 7Ps

4. Marketing Section
4.1 PESTEL Analysis
4.2 Porter’s 5 forces
4.3 Competitor’s Analysis
4.4 SWOT Analysis
4.5 Marketing Strategy – STP

5. Operational Section
5.1 Location
5.2 Key partners
5.3 Key activities
5.4 Organizational structure

6. Financial Section
6.1 Capital requirement
6.2 Budgeting

7. Legal Section

8. Appendix
8.1 Sample Menu

본문내용

1. Executive Summary
1.1 Product
We are planning to launch an Asian fast food truck in Vienna, Austria. Customers come to our food truck, order a meal, then the meal is ready to be taken out in less than 3 minutes. Our item is dietary and cheap Asian fast food contained in a environmental-friendly disposable paper box.
Our products consists meals which are rice, noodles, soup and side dishes like dumplings. Meals are 5 euros each and others are cheaper. Also offer a set menu including main dish and side dish, bevarages to be a full meal.
1.2 Mission
The objective of our business in to promote Asian culture and Asian food. The economic recession caused many people switch from full service restaurants to fast food. Although there is slight economic recovery, customers still have no confidence about the economy and they care about the money they pay compared with the value of what they bought

<중 략>

According to the analysis of Asian food market in the market section, 40 full meals and 35 meals without soup or beverage per day sounds reasonable in first year. Based on 300 working days per year and the pricing strategy, the sales revenue in first year is 117,000 € (6€*300*40+5€*300*30). In the following year, there will be 10 more full meals and 5 more meals without soup or beverage per day in each year.

참고 자료

없음