리앤펑 기업 비지니스 모델 분석

목차

1. Introduction
2. History
3. Biz Overview
4. Case Study
5. Question No.1
6. Question No.2
7. Question No.3
8. Question No.4

본문내용

Global multinational headquartered in Hong Kong since 1906
World’s leader in consumer goods design, development, sourcing and distribution
More than $4 billion annual sales in 2002.
Awards / Recognitions:
- The Financial Times’ “FT Global 500” (2009 - 2011)
- Ranked no. 808 in Forbes’ “Global 2000” (2011)
Providing convenience of one-stop shopping
Coordinates the whole process, managing the logistics and arranging for the shipments of the finished products

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