영한번역연습 think big
- 최초 등록일
- 2014.03.23
- 최종 저작일
- 2013.11
- 6페이지/ 한컴오피스
- 가격 1,000원
목차
Ⅰ. The beauty of a good global advertising campaign is that it can be used to great effect over a period of many years and still seem fresh.
Ⅱ. Global image-making, however, is a lengthy, costly and, to some extent, risky business.
Ⅲ. Bringing together the best creative talent in the advertising industry usually ends up costing the earth.
Ⅳ. These days there is growing opposition to the power of the world’s biggest brand names.
Ⅴ. And industry critics of global ads point out that for the majority of brands, global advertising is not the answer.
Ⅵ. Though the world is getting smaller by the day, few companies, even multinationals, have true global status and most ‘mass-marketed’ products actually sell to fewer than five percent of the masses.
Ⅶ. But, [those five percent can be spread right across the planet and to reach them [you’ve sometimes no option but to ‘think big’.]
본문내용
The beauty of a good global advertising campaign is that it can be used to great effect over a period of many years and still seem fresh. Global image-making, however, is a lengthy, costly and, to some extent, risky business. Bringing together the best creative talent in the advertising industry usually ends up costing the earth. These days there is growing opposition to the power of the world’s biggest brand names. And industry critics of global ads point out that for the majority of brands, global advertising is not the answer. Though the world is getting smaller by the day, few companies, even multinationals, have true global status and most ‘mass-marketed’ products actually sell to fewer than five percent of the masses. But, those five percent can be spread right across the planet and to reach them you’ve sometimes no option but to ‘think big’.
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