(영문) Family Mart

목차

1. Company Analysis - Family Mart
(1) Company introduction
(2) Company History
(3) Business Analysis
(4) SWOT Analysis
(5) Expectations
2. Market Analysis
(1) General Information of Prague
(2) Economic & Political Environment
(3) Market Potential
3. Entry Mode
(1) Entry mode
(2) Reason to select franchise system
(3) Case Analysis ㅡ Cafe Bene
4. Conclusion
5. Reference

본문내용

1. Company Analysis - Family Mart

Family Mart

(1) Company introduction

Since Family mart launched first store in 1990, Garak-dong, Songpa-gu, it has become industry's first national no.1 franchise industry companies which achieved 6,000 domestic franchises in July, 2011. Family mart have a Business philosophy that have 'Human Convinnovation (more humane undertakings, promoting the creation of innovative store) and the only national industry which possess its store in more than 260 cities by completing the national network among . Opening new opportunities for expansion abroad could be made by launching the Kaesong Industrial Complex in North Korea in 2002.

<중 략>

Key success factors of cafe bane in NY are differentiation and marketing promotion. In New york, People usually drop by starbucks and take away coffee and sometimes sandwiches. However, Cafe bene provide customers with not only coffee and waffles, but also a space and atmosphere as baking waffles inside the store makes customers smell and feel something special experiences and many books on shelf create a relaxed atmosphere.

참고 자료

http://en.wikipedia.org/wiki/Prague
http://www.theaustralian.com.au/archive/travel-old/lonely-planets-guide-to-prague/story-fn30263y-1226360559336
http://www.familymart.co.kr/
http://www.unglobalcompact.kr/