[국제경영][글로벌 경영] 영문자료 AMORE PACIFIC

목차

1. INTRODUCTION
2. HUMAN RESOURCE
3. R&D
4. MARKETING
5. GLOBAL MARKETING
6. FINANCE
7. CONCLUSION

본문내용

아모레퍼시픽 기술연구원은 1954년 최초 연구실이 설립된 이래
국내 화장품 연구의 일번지라 불릴 만큼 독보적인 기술을 확보하고 있습니다.
Since its inception in August 1954, the AmorePacific R&D Institute has been touted as unique technology
and is becoming known as the best cosmetic research institute in Korea

연구분야는 Cosmetic, skin science, Health&Science, Medical Beauty
크게 4가지로 나눠 수행하고 있습니다.
Their Research Fields are comprising a total of 4 labs, including the Cosmetic Research lab, Skin & Science lab, Medical Beauty lab, and Health & Science lab,
in which a wide range of beauty and health research is carried out.

<중 략>

And Last, they have some promotion to promote consumers’ brand loyalty etc.
There are sorts of service about beauty point for consumers’ life and enjoying culture.
Also there are various events, 핑크리본 사랑 마라톤, 메이크업 유어라이프 인 차이나, 핑크모션 something like that.

So, trough those various marketing strategies, company assumes their management ideology, about eco, beauty etc.
Of course, as you know already, each brand of product has each different concept and target,
However every brand has progressed via one company’s philosophy, Asian beauty creator.

참고 자료

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