국제경영-애플, 스티브잡스

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국제경영-애플, 스티브잡스

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Apple ` s Ideology

Think Different
- With existing product other designs,
color etc..
User Friendly
- Goods strategy of customer-oriented
Open Source
- Show technology sause to rival company

The Success of Apple

1. iPod & itunes

Simple, but emotional design
Connection with iTunes makes it easy to use MP3 files

From iPod to iPhone

Combination with hardware and software
Move to Cellular phone area by using iTunes
It leads to popularization of smart phone

Appearance of iPhone
The introduction of iPhone has huge impact on cellular phone business
How to success iPhone
- Simple design
- Touch screen
- Positioning
- Satisfied customer’s expectation

<중 략>

What does he emphasize? - Creativity - Practice - Break away conceited- technologism - See through customer`s need

Criticism on Apple Apple monopolizes ecosystem of application by ‘Web Store’

Dilemma of Apple

First brand new ideas and innovation which are Apple`s pride are running out
Apple have a weakness in their hardware manufacture

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