Daum(다음)의 전반적인 기업 분석및 조사

소개글

포털사이트 다음에대한 전반적인 레포트입니다.

목차

1. 서론··································································································3

2. 본론··································································································3

2-1. 기업 소개
1) Daum···································································································3
2) 창업주 이재웅························································································3
3) 사업 영역······························································································4
4) 창립 배경······························································································4
5) 경영진 소개···························································································4
6) 제무재표································································································5
7) 근무환경 및 복리후생··············································································6
8) 기업 지배구조························································································6

2-2. Daum 및 현재 시장 현황··································································7

2-3 수익 모델과 수익원············································································8

2-4 경쟁우위 및 핵심역량·········································································9

2-5. 인사제도·····························································································10
1) 인사제도··································································································10
2) 인재상·····································································································11

3. 결론·····································································································12

4. 출처 (참고문헌 및 참고사이트)······················································12

본문내용

1. 서론
Daum은 우리나라 2위의 인터넷 포털 업체이다. 한메일 서비스나 카페, tv팟(UCC동영상) 등으로 우리에게 친숙한 기업이기도 하다. 대부분의 인터넷 사용자들은 인터넷에 접속하면 우선 Daum과 같은 포털에 들어가서 검색을 하거나 메일을 보내는 등의 다양한 활동을 한다. 인터넷 이용의 약 80%가 포털에서 이루어진다고 하니 포털은 인터넷의 꽃이라 하겠다.
흔히 우리가 아는 ‘Daum 혹은 Daum 커뮤니케이션’ 이라고 불리는 회사는 20년전부터 포털업계의 1인자를 다투고 있는 주식회사이다. (주)Daum이 창업될 당시 기존에 있던 주력 포털사이트는 야후코리아의 디텍토리 서비스였다. 하지만 1995년 2얼 창업당시 창업멤버들이 생각했던 비즈니스 모델은 달랐다. 그들은 다양한 정보와 컨텐츠를 이용자들에게 무료로 제공하면, 많은 사람들이 사이트를 방문하게 될 것이고, 그에 따른 광고 수수료를 주 수익원으로 하는 비즈니스 모델을 구상했던 것이다.

<중 략>

Daum은 광고 수익 중심의 인터넷 포털 사이트이다. 초창기 인터넷 포털은 다른 사이트로 가기 위해 거치는 관문 역할에 불과했다. 하지만 포털의 검색기능은 인터넷 상의 수많은 사이트와 정보를 사용자의 편의에 맞게 구축되며 발전했다. 몇 년 사이에 인터넷 사용자가 급격히 증가함에 따라 포털시장도 크게 성장했다. 현재는 네이버, Daum, 야후 등의 대형 포털이 검색 기능외에도 메일, 카페, 블로그, 뉴스 등의 다양한 컨텐츠를 제공하며 있으며, 인터넷사용자들의 생활 깊숙이 파고 들어가 있다.
Daum은 1999년 5월 온라인 커뮤니티 Daum카페를 개설하여 네티즌으로부터 큰 호응을 얻었으며, 7월에 명칭을 Daum으로 바꾸고 인터넷 포털사이트로 개편하였다.
2000년 1월부터 검색 서비스를 제공하기 시작하였고, 이해 온라인 쇼핑몰 Daum쇼핑을 개설하였으며, 증권·보험·부동산 등 재테크 정보를 제공하는 Daum금융플라자도 개설하였다. 2000년 8월 국내 단일 사이트로는 처음으로 하루 페이지뷰가 1억 회를 넘었다. 이후 뉴스를 제공하고 이에 관한 토론과 참여의 쌍방향 커뮤니케이션을 목표로 하는 미디어Daum을 제공하기 시작하였다.

참고 자료

서울대학교 투자연구회 SMIC 기업분석,『잘 못 키운 자식들 –가문의 해체』 2007
매경이코노미기사 : http://news.mk.co.kr/news_forward.php?domain=news&no=261951&year=2012
매경이코노미기사 : http://news.mk.co.kr/news_forward.php?domain=news&no=185811&year=2012
다음 : http://info.daum.net/Daum/index.html?t__nil_footer=daumcorp
러스코지 : http://luxcozy.tistory.com/4704
이티뉴스 : http://www.etnews.com/news/contents/internet/2259696_1488.html
인터넷 트랜드 : http://trend.logger.co.kr
다음블로그: : http://blog.daum.net/_blog/Blogtypeview.do?blogid=0zedc&articleno=69&categoryId=15&regdt=20110817230816#ajax_history_home
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