맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅,아침식사
- 최초 등록일
- 2012.09.04
- 최종 저작일
- 2012.09
- 17페이지/
MS 파워포인트
- 가격 3,000원
소개글
맥도날드,맥도날드맥모닝,맥모닝,맥모닝마케팅,맥도날드마케팅,맥도날드분석,맥도날드맥모닝전략,맥도날드영문판,영문마케팅,맥도날드영문마케팅,아침식사
목차
Company Description
McMorning Description
Industry Analysis
SWOT Analysis of McMorning
STP Analysis of McMorning
Marketing Program - 4P Analysis
Implementation Plan
Financial Data
Evaluation and a proposal
본문내용
QSC&V
(Quality, Service, Cleanness and Value)
Mission: “To be our customers’ favorite place and way to eat.”
One of McDonald’s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world.
McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m.
Mcmorning set consists of English mac muffin, hush brown and coffee.
By adding sausage, egg or bacon, customers can get different kind of menu in different price.
Breakfast market
-An industry for ‘breakfast’ has developed from 100 billion won
in 2000 to a trillion, which has multiplied ten times.
참고 자료
없음
