프랜차이즈 서래 갈매기 기업분석및 마케팅전략(영문레포트)

소개글

프랜차이즈 서래 갈매기 기업분석및 마케팅전략입니다.

영문으로 작성한 자료입니다

목차

1. 서래 기업소개
1) 서래 선정이유
2) 연혁
3) 서래 본사위치
4) 주고객층
5) 기타사항

2. 마케팅 전략

3. 결론

본문내용

There is a yellow bus in front of Hoegi station. There are some benches in front of that bus, and every evening these places are fully crowded by people. They are waiting to have a meal at Seorae Kalmaegi (we’ll call here as Seorae from now on). It takes more than 20minutes to enter the place but people are willing to wait. Why is it?
We got interested in Seorae‘s marketing strategy and picked it as a company which we will analyze its marketing strategy. Since Seorae’s main office is near Hoegi station it`s easy to approach and by this we can get exact information. This point also is a tempting point.
So in the research process, we visited the main office and earned information and analyzed it. By this we could get one company`s operation principles and structures lively.
Seorae is a meat restaurant, and its main office is near Hoegi station. Their main menu is Kalmaegi-sal which is a pork skirt meat. It has little fat and has a plain taste. Seorae provide it at a cheap price targeting young people like college students.

참고 자료

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