The Five Competitive Force That Shape Strategy
- 최초 등록일
- 2009.04.23
- 최종 저작일
- 2008.09
- 10페이지/ 파워포인트
- 가격 4,000원
소개글
마이클 포터의 The Five Competitive Force That Shape Strategy
하버드 비즈니스 리뷰에 나온 마이클 포터의 Five Competitive Force 의
세미나 발표 ppt 입니다.
목차
Forces that shape competitive
Factors, Not Forces
Changes in Industry
Implications for strategy
Competition and value
본문내용
*Forces That Shape Competition
Threat of entry
The power of suppliers
The power of Buyer
The threat of substitutes
Rivalry among existing competitors
*Forces That Shape Competition
Threat of entry
Barriers to entry
Supply-side economies of scale.
Demand-side benefits of scale
Customer switching costs
Capital requirements
Incumbency advantages independent of size
Unequal access to distribution channels
Restrictive government policy
Expected retaliation
*Forces That Shape Competition
The power of Suppliers
Powerful suppliers capture more of the value
A supplier group is powerful if:
The power of Buyer
The flip side of powerful suppliers
A customer group has negotiating leverage if:
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