국내 모바일 CCG 장르의 구매의도에 영향을 미치는 요인에 관한 연구

서지정보

ㆍ발행기관 : 한국컴퓨터게임학회 ㆍ수록지정보 : 한국컴퓨터게임학회 논문지 / 27권 / 3호
ㆍ저자명 : 정찬구, 정형원

목차

ABSTRACT
1. 서론
1.1 연구의 목적
1.2 연구방법
2. CCG 구매 의도에 관한 이론적 고찰
2.1 CCG의 정의
2.2 만족도
2.3 디자인
2.4 지각된 유용성
2.5 구매의도
3. 연구 설계
3.1 연구모형
3.2 연구 가설
3.3 조사대상자의 선정 및 자료수집
3.4 설문지의 구성
4. 연구 결과 및 해석
4.1 표본의 일반적 특성 분석
4.2 타당성 및 신뢰성 분석
4.3 가설 검증
5. 결론
5.1 연구의 요약 및 연구의 시사점
5.2 연구의 한계점 및 향후 연구과제
참고문헌

영어 초록

Mobile games are different from the PC online games, because of the circumstance of playing, payment, and the immediacy. the frequency of use is higher than the PC online games, but the connecting time is much less. The accessibility to games is much easier. Th purchase behaviour is made on the spot. The game industries are focused on this unique market, studies the success factors and are developing numerous titles. However, there is quite a few researches for academic purpose. The mobile game market is rapidly changed and followed by the late fashions. More than one year, there is an uprising genre which has good sales history. 40% of top 50's of mobile game market on the spot are this specific genre called collectible card game. The genre has an history from the offline collectible card games like baseball player collections to Japanese style cartoon illustrated mobile collectible game. The purpose of this study was to define the mobile collectible card game genre and to examine the influence factors of purchase intention of mobile collectible card games. Factors are adopted from precedent studies and a pilot interview. Subjects of 175 members who has been experienced mobile collectible card games responded the 15 questionnaires designed for satisfaction, perceived usefulness, graphic design of cards and purchase intention. Through the regression analysis, the results of the survey can be summarized as follow. Satisfaction, perceived usefulness and graphic design of cards are found to have a positive influence on purchase intention.

참고 자료

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