Frame Shift as Interactional Resource in Service Encounters between Shopkeepers and Customers
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2005.06
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서지정보
ㆍ발행기관 : 한국사회언어학회
ㆍ수록지정보 : 사회언어학 / 13권 / 1호
ㆍ저자명 : Hye-kyung Ryoo
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical rationale and relevant literature
Ⅲ. The data
Ⅳ. Analysis and Discussion
Ⅴ. Conclusion
References
Appendix
영어 초록
This study presents an in-depth analysis of talk between immigrant shopkeepers and customers in terms of how participants' frequent frame shifts were constructed and how they contributed to friendly interactions between the two groups. The concepts of Goffman's (1974, 1981) 'situational frame' and 'frame shift' were applied to describe the process in which the participants frequently changed their stances and alignments toward their interactions in the stores. The data collected in two Korean-owned retail stores were transcribed for tum-by-tum analysis. An in-depth analysis of talk in this study shows ample evidence that the participants dynamically and actively participated in changing the situational frames, which contributed greatly to building solidarity and rapport between the participants.
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