SNG(Social Network Game) 활성유저 이탈률을 통해 본 모바일 플랫폼 기반 SNG의 미래에 대한 고찰 - 페이스북 SNG와 카카오톡 SNG DAU비교를 중심으로 -

서지정보

ㆍ발행기관 : 한국컴퓨터게임학회 ㆍ수록지정보 : 한국컴퓨터게임학회 논문지 / 26권 / 4호
ㆍ저자명 : 임준, 김경보, 박광재, 최성욱

목차

ABSTRACT
1. 서론
2. 문헌연구
3. 본론
3-1. 명제설정
3-2. 명제검증
4. 결론
참고문헌

영어 초록

On July 30, 2012, Kakao Talk of Kakao Co., Ltd has pioneered a mobile platform SNG market for the first time in the country along with the launch of ‘Kakao Game Center’. While Kakao Talk has released a puzzle game called ‘Anipang’ at the time of launching the Kakao Game Center, it has recorded a DAU value exceeding 8 million at the most by dominating the domestic mobile game market for smart phones right after being released. However, a sudden decrease of DAU was shown starting September 4th which is not even two month after being released and the defection of DAU continues to occur. This is a condition which is different from the Facebook SNG which is a computer platform based SNG where the DAU is steadily maintained until now. This study attempts to analyze the cause of such conditions through the comparison between Facebook SNG and Kakao Talk SNG representing each of computer platform based SNG and mobile platform based SNG to present an important reference point for the game creators who are preparing for the participation of mobile platform based SNG industry in the future through this analysis.

참고 자료

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