Business Strategy , International Strategy , And Firm Performance
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 1999.12
- 29페이지/ 어도비 PDF
- 가격 6,900원
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서지정보
ㆍ발행기관 : 한국국제경영학회
ㆍ수록지정보 : 국제경영연구 / 10권 / 1호
ㆍ저자명 : Jang Ho Lee
영어 초록
In this paper we attempted to relate firm`s overall organizational strategy to its international strategy and to relate alternative strategies to firm performance. We argued that, although firm`s international strategy was important, it should be evaluated within its overall organizational strategy. The analyses generally supported that there were significant differences in international configuration and coordination among the three alternative overall organizational strategies. The findings suggest that the analysis of firm`s international strategy should be made within a broader framework of its organizational strategy. The analysis results also suggest that the alternative strategies would perform equally well, providing that the strategy was well implemented.
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