UNDERSTANDING FASHION CONSUMER’S INFORMATION ADOPTION AND DECISION MAKING PROCESS OF SUSTAINABLE FASHION PRODUCTS IN SOCIAL MEDIA PLATFORM: A CROSS-CULTURAL STUDY BETWEEN SOUTH KOREA AND CHINA
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : GFMC Session1
ㆍ저자명 : Hyun Min Kong, Eunju Ko
ㆍ저자명 : Hyun Min Kong, Eunju Ko
영어 초록
The concept of „Sustainability‟ has become as major concern and it used by consumers and corporations to convey the concept of taking care of the environment. Environmental concern has led to sustainable consumption in a variety of product categories, such as electricity, textiles, apparel, food, and grocery products (Chan, 2001; Harrison, Newholm, & Shaw, 2005; Vermeir & Verbeke, 2006a, 2006b). Interest of the negative environmental impacts are rapidly increasing in present fashion business and consumer behavior has become a rising concern of the consumption and fashion supply chain to apply sustainable consumption (Birtwistle & Moore, 2007; Fineman, 2001). The environmental and social concern recognized in fashion industry from 1990‟s. However, the complexity of conceptual definition of sustainability and ecologically responsible consumer generates different and mistaken perception to consumer. In addition, in fashion industry, the terms of „eco-fashion‟, „environmentally friendly fashion‟,„green fashion‟, „ethical fashion‟, and „sustainable fashion‟ are frequently used interchangeably to describe the same concept. These interchangeable terminology is leading to confusion of the readers by the non-unified terminology (Choi et al., 2012). Also, consumers seem to have narrow scope and little understanding of sustainable fashion. In general, consumers focuses on environmental aspect not the wide-range of complexity of environment, social, and economical concern (Cervellon, Hjerth, Ricard, & Carey, 2010). The growing number of fashion brands are leveraging on green branding initiatives. Green marketing is increasing rapidly in corporate aspects and for a consumer perspective, global consumers are recognizing a personal accountability to take responsibility for social and environmental issues. Despite the fact many of individuals‟ willingness to purchase green products has increased in the last few years, however, there is limited studies suggest that purchase of green or sustainable products. Consumer research on sustainable fashion has mainly focused on consumer behaviors towards sustainable fashion products (SFPs); however, relevant studies that examined the whole process of the predicting proenvironmental behavior cross nationally value and the eWOM are still scarce. The purposes of research model are 1) to identify the determinants of eWOM intention on consumers' purchase intentions, 2) to examine the information adoption process as precursors of purchase intention of sustainable fashion, and 3) to testify different message types effects to information adoption process.참고 자료
없음"GFMC Session1"의 다른 논문
- FAST AND SLOW FASHION BRANDS IN DEVELOPING SUSTAINABLE ..6페이지
- “WHAT IF A CELEBRITY AND A BRAND CO-CREATE A NEW COLLEC..7페이지
- THE INSTAGRAM’S STRATEGY IN ENGAGING THE CUSTOMER’S LOY..3페이지
- THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE T..5페이지
- THE LONE CHOCOLATE BAR: THE INFLUENCE OF PERCEIVED SCAR..6페이지
- ADS AS WORKS OF ART: MEASURING ADVERTISING IMMERSION3페이지
- ECONOMIES OF SMALL: NICHE STRATEGIES AND SUCCESS FACTOR..8페이지
- THE INFLUENCE OF ONLINE CUSTOMER REVIEWS ON RETAILERS' ..6페이지
- IS THE ARTIFICATION PROCESS PERCEIVED BY FINAL CONSUMER..6페이지
- THE ODD EVEN PRICE PARADOX IN THE FASHION LUXURY SECTOR6페이지