THE EFFECT OF E-COMMERCE ON CUSTOMER BEHAVIOUR
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2017.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : GFMC Session1
ㆍ저자명 : Chen Ya-Ling, Eirini Bazaki
영어 초록
The rapid development of the Internet changed customers‟ consumption and companies marketing strategies toward online shopping. The research focuses on e-commerce influence on consumer behaviour. The aim of this research is to find the influence of consumer behaviour on purchasing intention in online shopping environment. Semistructured interviews and online questionnaire survey were used to collect data, which were analysed using content analysis and SPSS software. Results showed that personalised e-commerce, customer satisfaction and customer loyalty influence customer-purchasing intention.
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