FMD(구제역)가 소비자의 국내산 축산물 구매패턴에 미치는 영향 - 춘천시를 중심 -

서지정보

ㆍ발행기관 : 강원대학교 동물자원공동연구소 ㆍ수록지정보 : 동물자원연구 / 23권 / 1호
ㆍ저자명 : 신해식, 노성훈, 김희걸, 최준식, 황마이, 양형조, 이종인

목차

ABSTRACT Ι. 서론 1. 연구의 배경 및 목적 2. 연구의 방법 Ⅱ. 분석결과 1. 조사자들의 인구통계적인 특성 2. 소비자들의 FMD(구제역)발생기간 / 후 구매패턴 3. FMD(구제역) 종료 후 국내산 축산물에 대한 인식 4. FMD(구제역) 당시 국내산 축산물 소비에 영향을 미친 요인 Ⅲ. 요약 및 결론 사사 Ⅳ. 인용문헌

영어 초록

This survey focused on consumer's consumption patterns for buying factors of domestic live stock products after foot and mouth disease (FMD). The purpose of this survey was to suggest basic information to reduce consumption when livestock diseases are occurred. Two methods were used for this survey. First method was to investigate internal data to understand consumption patterns when buying domestic livestock products. Second method included empirical analysis to understand how FMD affected consumer's consumption pattern. Survey was conducted in Chuncheon city. As the result of this survey, factors that affected the buying patterns of domestic livestock products were brand and expiration date. These results suggested that consumers recognized brand livestock products were safer than general livestock products and they have more interest for food safety than quality attributes of food when buying domestic livestock products.

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