신선편의 과일·채소의 소비자 구매행동 및 기대하는 맛 수준 연구
(주)코리아스칼라
- 최초 등록일
- 2023.04.03
- 최종 저작일
- 2023.02
- 7페이지/ 어도비 PDF
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서지정보
ㆍ발행기관 : 한국산업식품공학회
ㆍ수록지정보 : 산업식품공학 / 27권 / 1호
ㆍ저자명 : 안지원, 이동민
목차
Abstract
서 론
재료 및 방법
결과 및 고찰
요 약
감사의 글
References
영어 초록
This study investigates (1) the consumer characteristics of fresh-cut produce in Korea and (2) the expected taste of fresh-cut produce. To accomplish the first goal of this study, food purchase data from household panels collected by the Rural Development Administration from 2017 to 2020 were used. Further, an online survey was conducted about the expected taste regarding fresh-cut fruits and vegetables. The results revealed that younger consumers with more expenses on fresh fruits tend to buy more fresh-cut fruits. Similarly, younger consumers with more expenses on fresh vegetables and higher household incomes tend to purchase more fresh-cut vegetables. Furthermore, consumers expect more convenience from fresh-cut apples but less tastiness from fresh-cut apples than whole apples.
참고 자료
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