[영문에세이/essay] 비교문화경영/ 미얀마의 오스카 자동차(Oscar's Auto) 관련 논문 과제물입니다.

소개글

"[영문에세이/essay] 비교문화경영/ 미얀마의 오스카 자동차(Oscar's Auto) 관련 논문 과제물입니다. "에 대한 내용입니다.
Cross Cultural Management/ Oscar's Auto, Myanmar

목차

1. Introduction
2. Present and Analysis of Both Cultures
2.1 Power Distance
2.2 Individualism vs Collective
2.3 Masculinity vs Femininity
2.4 Uncertainty Avoidance
2.5 Long-term vs Short-term Orientation
2.6 Indulgence vs Restraint
3. How Will the Characteristics Identified Affect the Negotiation?
4. Information Missing
4.1 Political Uncertainties
4.2 Weak Legal Framework
4.3 Archaic Financial System
5. Action Plan
6. Recommendation
7. Reference List and Bibliography
8.1 Appendix - Self Reflection Reports

본문내용

Oscars Auto is a convenient one-stop automotive hub dealing with pre-owned and used continental and Japanese vehicles. Being in the industry for the past 5 years, they have served hundreds of clients and have established themselves being one of the leading automotive parallel importers in Singapore.
Considering the expansion of their operations overseas for the provision of used vehicles, the company has target Myanmar as their 1st overseas market for internationalization. Since the new government, led by Daw Aung San Suu Kyi, took over political power in 2013, Myanmar has shown great promises and opportunities to businesses in regional countries. In particular, Myanmar’s automotive market is undergoing an impressive growth phase following the ease of car import regulations after decades of restrictions. As of 2014, there were a total of 4,407,741 registered vehicles in the country. As Yangon remains the key political and economic center of Myanmar, demand is expected to rise for business car sales and leasing service in a wide range of sectors, such as governmental offices, private businesses and commercial establishments.
In order to penetrate the market of Myanmar, it is paramount to locate a well-established partner that possesses a nationwide coverage and huge market share within the country. Through the initial business matchings program and a series of stringent interviews and screening, Oscars Auto is delighted to be able to obtain the keen interest of Yoma Fleet, one of the largest vehicle leasing and rental operators in Myanmar, with more than 1,000 vehicles and total asset under management of over US$40 million.

참고 자료

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